The core of our passion is rugged individualism. 

At the center of our identity is the ancient character of David, from the mythical tale of David and Goliath.   Its core message (as it is relevant to our mission) is about the individual's rebellion against tyranny.  Our foundational mantra is therefore a triumph of the principles of individualism. Romantic zeal through self-expression is sought.  Matters which concern short-term financial gain are not prioritized because this goal is driven by collective expression which is organically mediocre.

American rebellion is adopted as fundamental to the pursuit of personal empowerment.  We remain forever determined to challenge the establishmentarian view of what honest “new world” American industrial and mechanical design can be.